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Renault, Publicis, OMD launch new era of collaboration: in a word, Voilà

Groupe Renault and its long-standing partners, Publicis and OMD, are launching a unique project bringing together the marketing teams of the three groups in a single platform to collaboratively develop brand campaigns for Renault and Dacia.

As a first step, this platform will bring together200 talents and more than 20 businesses to design and produce all European and global marketing campaigns for Renault and Dacia. Organized in cross-functional project teams bringing together marketing experts from Renault, Publicis and the MDGs - rather than silos of content, media and advertiser expertise - they will have the mission to develop communication plans for brand and product mirroring the customer journeys from the unveiling of the model to its launch on the market.

More information in attached document.

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