Pranešimas spaudai
Having a location on the internationally renowned Champs-Élysées has always been a source of pride for the brand. Showcase of the brand’s know-how in terms of design and automotive technology, the unique venue is an open invitation for a special rendezvous with the public.
BUILDING ON THE PAST TO REINVENT ITSELF
The famous Renault store, now located at 53 avenue des Champs-Élysées, has always sought to renew itself and as it has gracefully moved from one decade to the next since Louis Renault first opened its doors at number 51 in 1910. Following a first refurbishment in 1930, and the opening of Pub Renault in 1962 which then became L'Atelier Renault in 2000, the site will, once again, undergo an overhaul to give visitors and customers alike a brand-new look, more in tune with its time.
With the lease renewed for a further nine years, Renault wishes to shore up its position in the heart of one of the world’s most beautiful avenues, showing its desire to play an active role in the site’s transformation. The ambition behind the new project is clear. The site is set to become a meeting place as well as a sales point that:
provides a new customer experience,
stands as a symbol of French industrial expertise and excellence,
feeds into the broader project to ‘bring back the magic” on the Champs-Élysées,
act as the epicentre of Retail Renault Group Paris intramuros1.
More information to be found in the attached document.
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